Levi’s is adding six new teams to its NFL Collection, which began with just the San Francisco 49ers in the 2014-2015 season. The featured teams will now include the Chicago Bears, Denver Broncos, Green Bay Packers, New England Patriots, New York Giants and New York Jets.
The Levi’s NFL Collection blends iconic Levi’s silhouettes and vintage team motifs for men and women. It includes the Levi’s NFL Varsity Trucker jacket, Levi’s NFL Trucker jacket, Levi’s NFL Western shirt and Levi’s NFL tee. The line retails for $35-$158.
The Levi’s NFL Collection was first conceptualized as an opportunity to pay homage to the San Francisco 49ers in honor of the team’s inaugural season in Levi’s Stadium last year. After the success of the first collection, Levi’s decided to expand to new cities.
James Curleigh, Levi’s brand president, said, “Being the naming rights sponsor of Levi’s Stadium allowed us to spend time connecting with fans, which helped us identify a void in the wearable team merchandise market.” He added, “Fans want game day gear that reflects their everyday style, but also lets them proudly represent their favorite team. The Levi’s NFL Collection gives them that.”