Playing off their multi-generational appeal, Levi’s and the Peanuts gang are reuniting for a Spring/Summer ’19 collection.
Charlie Brown, Linus, Lucy, Peppermint Patty—all of the favorites—make an appearance in the line of men’s and women’s jeans, tees, hoodies, truckers, and accessories available now on Levis.com and in Levi’s stores.
Streetwear-inspired Peanuts graphics and bright yellow tabs and labels add a quirky twist to the lineup of modern Levi’s classics. Highlights in the collection include a women’s ex-boyfriend Trucker jacket with Snoopy and Woodstock resting on Levi’s batwing logo; co-branded crewneck sweatshirts and 501 high-rise jean shorts with a Peanuts laser print. The men’s collection offers laser printed 501 stretch jeans, graphic tees, pullover hoodies and packs of boxer briefs.
Accessories span logo caps with a skateboarding Snoopy, to a canvas tote with a graphic of Snoopy and the phrase “Totes” printed across the top. Kids’ T-shirts and backpacks are also available.
The two iconic American brands first partnered in 2018 with a men’s and women’s capsule collection. “You know sometimes when you have such a good time that you want to do it all again? That’s the way we felt after our Snoopy collab in 2018,” said Jonathan Cheung, SVP of Levi’s global design.
“We couldn’t wait to work with Peanuts again—and this time, with Snoopy and his friends. We love the way Charles Schulz reflected humanity through his Peanuts characters. So, we wanted to continue that mix of humanity and humor and play with words from today’s meme-culture,” Cheung added.
