With wide legs, workwear details and exaggerated fits on the radar of consumers seeking comfort and practicality from their jeans, there’s no time like the present for any denim brand with a ’90s archive to revisit proven hits.
This spring, Levi’s is reaching into its archives to revive the Levi’s Red collection, a line first launched in the late ’90s centered around straight, tapered and wide-leg jeans for men and women.
The heritage brand describes the on-trend collection as one that is “both future facing and a throwback.” The nostalgic styles are -updated with sustainable elements such as bartack stitching in place of hard-to-recycle metal rivets, and cottonized hemp in place of virgin cotton in select styles. The brand recently doubled down on the sustainable fiber, dropping a new Wellthread collection with its highest hemp count to-date.
Key items in the men’s line include a looser version of the 502 Taper jean and the brand-new 505 Utility jean. Women’s styles also tap into workwear trends, featuring a railroad trouser fit with an adjustable waist and tapered leg, as well as a “low loose work pant,” a low-rise balloon leg style accentuated by a center pleat. The line also includes Levi’s new High Loose jean with a high rise and exaggerated hem.
Chore coats, which have been increasing in popularity, are part of the collection as well. The women’s Lineman chore coat and the men’s Padded chore coat both feature oversized, drop-shoulder fits and mid-length hems.
For men, there’s also a padded reversible Type I Trucker jacket with ecru cotton-hemp denim on one side that reverses to quilted red lining on the other, and a Type II-inspired indigo denim Red Trucker jacket with four patch front pockets.
Other women’s jacket styles include the Gold Miner Type I Trucker jacket punctuated with a red interior and a 3-pocket Red Trucker jacket in a longer fit and cinched back.
Garments in the Levi’s Red collection are elevated with creative twists like irregular zigzag stitching, uneven stitching and special sundries, including paper or leather back patches, a Red Tab with a yellow half-concealed “R” and shank buttons that mimic worn-down enamel.
The Levi’s Red collection is exclusively available on the Levi’s App, and will be available on Levi.com beginning March 30. The collection retails for $198-$248.