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How Levi’s Red Tab Foundation Is Helping Other Companies Establish Support Funds

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Collaboration is crucial to navigating the COVID-19 crisis, and Levi’s is doing its part to help industry peers through the challenging times.

The heritage denim brand announced it’s sharing the playbook for its Red Tab Foundation (RTF), an organization founded by Levi’s former vice president of corporate marketing Jerry O’Shea as a way to support the company’s former and current employees in times of need.

Levi’s will host a webinar on Tuesday that presents the contents of the playbook, which is available on the RTF website.

“We’re hoping that our experience can benefit other companies, and by extension, their employees, especially as we all continue to navigate this current situation,” said RTF executive director Jenny Calvert Rodriguez. “I can think of no better way to honor the original inspiration behind the Red Tab Foundation and to show our commitment to employees, particularly when it’s needed most.”

To date, RTF has disbursed more than $35 million in hardship grants to employees of the past and present, and is doubling down its efforts to offer support during the COVID-19 pandemic. When it became clear that those with children suddenly out of school needed additional financial support for childcare, the organization adjusted its restrictions to provide aid.

The playbook outlines tactical guidance such as legal and tax references for companies to quickly establish hardship assistance, as well as prompts for their in-house teams to answer that will better help customize their own program.

Earlier this month, Levi’s committed $3 million to coronavirus relief for employees, community partners and supply chain workers, where it shone a light on the RTF and Levi Strauss Foundation, the company’s philanthropic arm.

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