Levi’s continues its ongoing support for the LGBT community, releasing a Pride collection in partnership with the Harvey Milk Foundation.
The five-piece gender neutral line celebrates pride history with a series of unique design details. The rainbow flag is a theme throughout the line, featured on an embroidered watch pocket and replacing the iconic red tab. A standout item is a trucker jacket printed with Milk’s “Hope will never be silent” quote and features pride-themed pins. A T-shirt and tank top feature a Harvey Milk bottle graphic and a Levi’s Pride timeline.
Grant Barth, Levi’s CMO, said, “As a brand that values authentic self-expression, there is no individual we want to honor more than Harvey Milk. Harvey was a true leader, whose passion was palpable and has expanded the decades since his untimely assassination.” He continued, “We at Levi’s are honored to have the opportunity to express his legend through not only our product, but our voice as a global brand leader and advocate for equal human rights.”
The Pride collection is available online and at select retail locations. A portion of proceeds will benefit the Harvey Milk Foundation.