Levi’s continues its fight towards social equality with the debut of its fourth Pride collection last week. The Pride 2017 collection offers a gender-neutral collection with a “Fight the Stigma” theme.
Launching soon after the company celebrated its partnership with the National Center for Lesbian Rights, the Pride 2017 line stands as a reminder to the world that the company stands with the LGBTQ community. All of the proceeds from the collection will be donated to support work of two of Levi’s LGBTQ partner organizations, the Harvey Milk Foundation and Stonewall Community Foundation.
The line features exclusive T-shirts and tanks with the “Fight the Stigma” call to action of the ’80s and shorts inspired by the AIDS Memorial Quilt with a “Remember Their Names” patch and rainbow tab. Rounding out the collection is a 505 CT denim short with a rainbow shank and tab.
Levi’s offers the line across the Americas and Europe now online and in select stores. The collection starts at $12 for a Pride flag pin, and ranges to $89.50 for the 501 CT Pride short.