Levi’s is celebrating the 150th anniversary of the 501 through activations and collaborations.
The denim giant has teamed with Rolling Loud, the largest global hip-hop music festival, to be its first-ever global partner. Beginning with Rolling Loud California on March 3-5 in Los Angeles, each Rolling Loud festival this year will feature a special Levi’s x Rolling Loud capsule collection with limited-edition merchandise exclusive to each festival city.
The capsule includes Levi’s 501s, Trucker jackets, as well as T-shirts and knits customizable with Levi’s x Rolling Loud graphics at the Levi’s x Rolling Loud Shop.
Exclusive to Rolling Loud California 2023, a special Levi’s x Rolling Loud collection is offered along with a studio experience featuring L.A. label Born x Raised. The collection includes a Levi’s & Born x Raised denim Type I-style Trucker and Levi’s 501 jean, hoodie, and T-shirt, all featuring allover graphics.
Following their purchase, consumers can access the design studio where they can choose from exclusive Born x Raised artworks and patches that can be chainstitched, screen printed, or heat pressed.
Rolling Loud California’s lineup includes Playbou Carti, Travis Scott, Future and Lil Wayne. The next Rolling Loud festival takes place in Thailand in April.
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Californian roots
Levi’s and Stüssy apply a new approach to logomania in their latest collaboration.
The Californian brands released a denim capsule collection featuring an embossed Stüssy and Levi’s motif that riffs on a traditional button shank design. The tactile logo is prominent on the back of a Type II Trucker jacket and on the front left and back right legs of 501 jeans.
The 501 jean comes in a rugged, worn indigo wash and an original fit jean cut with a straight leg, 5-pocket styling and button fly with co-branded shanks. A custom co-branded back patch combines Levi’s Two Horse Pull and Stüssy logos.
To commemorate the 501’s milestone, the Stüssy x Levi’s 501 drop includes a special edition pocket bag print and anniversary pocket flasher.
The Type II Trucker jacket comes in the same wash and has a modified fit with a boxy body, relaxed armhole and added welt pockets. The jacket is suped up with a corduroy collar, co-branded button shanks, Baja-inspired pocket bags that nod to Stüssy’s So-Cal roots and inside lining printed with the surf brand’s eight-ball logo.
The collection is available now on Levi.com, the Levi’s App, select Levi’s Stores, Stussy’s website and select stores and select Dover Street Market locations. The collection retails for $210-$290.