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Levi’s to Release Limited Super Bowl 50 Collection

Levi Strauss & Co, official legacy partner of the San Francisco Bay Area Super Bowl 50 Host Committee, has announced it is celebrating the upcoming big game with a limited edition Super Bowl 50 collection.

The collection will offer both men’s and women’s apparel marrying classic Levi’s fabrics and styles with NFL marks including a Wool Varsity Jacket, a Denim Satin Jacket, an AFC Denim Satin Jacket, an NFC Denim Satin Jacket, a Western Shirt, a Levi’s X New Era Leather Denim Cap and a Levi’s X New Era Wool Denim Cap all featuring the Super Bowl 50 logo – giving fans another way to “Live in Levi’s” long after the big game.

As naming rights sponsor of Levi’s Stadium, the site of Super Bowl 50 in Santa Clara, the Levi’s team will also work with the Host Committee to help bring football fans a variety of exciting experiences – from live music to interactive events – throughout Super Bowl Week.

“As a company born and raised in San Francisco, we’re excited to partner with the Super Bowl 50 Host Committee to bring this momentous event to our home turf,” said Chip Bergh, President & Chief Executive Officer of Levi Strauss & Co. “We’ve been dressing fans for game day for 50 years and expect Super Bowl 50 to be an epic highlight. We look forward to providing fans around the world and visitors to the Bay an unforgettable experience.”

The Levi’s Super Bowl 50 Collection will be available to fans on Jan. 30 at the Levi’s San Francisco flagship store at 815 Market Street and special locations around San Francisco including the Levi’s Lot in Super Bowl City, the NFL Shop at Moscone Center, the Levi’s Store at Valley Fair and the Levi’s Store at Levi’s® Stadium. The collection will also be available to fans around the nation on Levi’s website.