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Levi’s Among the Brands Designing for Michelle Obama’s Voting Initiative

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Voting is in style this fall, and in more ways than one. When We All Vote, the nonpartisan nonprofit founded by former First Lady Michelle Obama committed to closing the race and age voting gap, is redefining how citizens flaunt their right to vote.

Taking a cue from the buzz-machine that is streetwear, the organization dropped its second collection of “Vote 4EVER merch” Thursday, featuring on-trend items like bike shorts, sweatshirts and jean jackets with election-themed slogans.

“With less than 40 days until the General Election and state voter registration deadlines beginning next week, this line will continue to reach eligible voters in authentic and creative ways, and build excitement to participate in this and every election,” the organization stated in a press release.

The products are designed to be wearable, functional and “cherished well past this current election cycle.” Additionally, the brands featured in the collection are representative of a diverse cross-section of U.S. consumers, including Black, Asian-American, Persian, Indian and woman-owned businesses.

The collection includes crew socks with the phrase “Please Vote” and “Please Recycle” by ethically made activewear brand Girlfriend Collective and a “Vote” tee by Californian streetwear brand The Hundreds. Tapping into the loungewear trend, Melody Ehsani has designed matching sweatshirts and sweatpants with an empowering quote, while Supervsn added a patriotic look to Champion Reverse Weave Hoodies.

The line also includes a Levi’s Trucker jacket with a stencil design, jewelry by Shiffon Co. and Stella & Haas, and a dog bandana by Wildone.

When We All Vote is helping to lead in voter education, registration and volunteer engagement. More than 300,000 people have started or completed the voter registration process with When We All Vote.

“In our mission to change the culture around voting, this project helps inspire new conversations around voting and making your voice heard, especially among young people,” Michelle Obama, When We All Vote co-founder, stated in a press release. “My hope is that people are inspired and motivated to vote this year—and that the Vote 4EVER merch line can help everyone feel connected to something bigger than themselves.”

The collection is available on vote4evermerch.com. Select items from the line are available on Revolver.com. A percentage of proceeds earned for each product go to When We All Vote.

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