No stranger to taking a political stand, Levi’s just announced its support of Vote Early Day on Oct. 24.
The heritage denim brand joins a number of businesses celebrating the new holiday designed to educate voters on their options and drive voter turnout for 2020 elections. By taking to the polls early, voters can not only avoid potential long lines, but also mitigate any last-minute problems that could arise on Election Day causing them to miss out on voting.
The announcement coincides with the company’s earlier promise to support their own employees, consumers and communities however they can in the voting process. In February, Levi Strauss & Co. (LS&Co.) committed to helping employees get registered and learn more about the election process in their state. The company also promised paid time off to employees on Election Day to further encourage voting, reflecting a collection of progressive employer benefits, such as the eight-week paid family leave program it announced earlier this month.
To promote voter education and engagement with its consumers, Levi’s announced a partnership with Vice media on a docu-series highlighting young political voices. It’s also supporting politically driven nonprofits and following up with a $1 million contribution from the Levi Strauss Foundation to drive political engagement within marginalized and disenfranchised communities.
In the past, LS&Co. CEO Chip Bergh has taken a stand on everything from gun rights to immigration, and his stance mirrors the views held by many of the brand’s followers. According to a 2019 report from The Wall Street Journal, Levi’s customers are notoriously left-leaning, and those numbers have risen in recent years.