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Liverpool Los Angeles Begins its Sustainable Journey

Los Angeles-based denim brand Liverpool Los Angeles is kicking off the fall season with its first sustainable line called the Eco Collection.

The nine-piece women’s lineup, which includes a jean jacket, a cuffed girlfriend jean, a cropped straight jean and variations of skinny fits will be available at retail in mid-September.

To develop the line, Liverpool sought out better alternatives to traditional fibers, finishing techniques and trims, while maintaining its focus and standards for fit, quality and wearability.

Along with BCI cotton, the recyclable fabrics featured in the collection are made with sustainable yarns such as Repreve, Modal and Tencel, and are dyed aniline-free. For finishing, Liverpool adopted Jeanologia’s laser finishing technology, eliminating the need for harmful pumice stones and significantly reducing its water usage. Sustainable trims such as chemical-free buttons and zippers and hang tags that are made from recycled materials are used throughout.

“Our Eco Collection continues our efforts in producing low impact denim styles that have the perfect Liverpool ‘look’ while causing very little impact on the planet,” said Jill Perilman, Liverpool founder and design director. “It’s your chance to ‘wear the world better.’”

The retail price range for the Eco Collection is $89-$119. Due to the longer production timeline for sustainable processes, responsibly made pieces are typically more expensive than other garments—but Perilman noted that the brand is dedicated to keeping pricing in line with the rest of its items.

“Currently, we are working on a shorter markup to keep pricing comparable to our current product,” she said. “We feel it is important that the customer chooses sustainable without having to pay a higher price for it.”

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The company previewed the collection to a pre-pandemic audience in February at Project Las Vegas. Customer values, however, have changed over the course of the last six months and the brand is anticipating sustainability and transparency will take on greater importance in their purchasing decisions.

Responding to this need, Liverpool attaches a QR code on each garment that links to a landing page with information surrounding its Environmental Impact Measurement (EIM) score. The brand said it worked with an international independent agency that confirmed and verified its collection is “Low Impact,” meaning it has scored a 33 or less on an ecological rating scale of 1 to 100.

The initial Eco Collection is only the beginning of Liverpool’s sustainable journey. Along with adding more styles to the line, the company plans to continue its consumer outreach and will focus on educating customers about its sustainable initiatives through its website and social media platforms.

“I think it is important, not only as a clothing designer but as a global citizen, that we pay attention to the impact we make on the world,” Perilman said.