The women’s denim brand focused on fit and value is in expansion mode. Liverpool Jeans launched its first men’s denim collection on Thursday, allowing men to find the perfect proportion and balance by offering three inseams with waist sizes 29 to 42.
The collection features relaxed straight and slim cuts with comfort stretch and Coolmax technology. In addition to classic vintage washes, Liverpool plays with color, including olive, bright blue, gray and sand. Jeans retail for $89.
“We are fit fanatics committed to delivering the absolute best looking and most wearable jeans in the ever-changing denim market,” said Ron Perilman, Liverpool co-founder and president. “Shoppers have fallen in love with our women’s line and we’re excited to bring our trend-forward design, cutting-edge fabric technology and uncompromising value to the men’s market as well.”
The company will showcase the new men’s line at the upcoming Stitch show in Las Vegas, Aug. 14-16.