The latest capsule collection by Los Angeles-based denim brand Liverpool taps into the loyal fan base of one popular women’s lifestyle blog.
The company teamed with Living in Yellow founder Erin Schrader and her all-female team to create the Liverpool Los Angeles x Living in Yellow collection. The collaboration, which launched Tuesday at Nordstrom and on Liverpool’s e-commerce site, includes six jeans styles available in sizes 0-16, a versatile blazer and a classic denim jacket.
Prior to the launch, more than 1,000 shoppers signed up for early access to the collection on Liverpooljeans.com.
The jeans are named after Living in Yellow staff members. The Erin is a distressed, cuffed girlfriend jean—the founder’s personal favorite. The Claire is a pull-on jean, the Hannah is a high-rise skinny black jean, the Cassidy is a cropped straight leg and the Steph is a high-rise skinny with two inseam options. The collection also includes the Lauren jean jacket and a tan blazer—a polished alternative for Zoom meetings. The line retails for $89-$119.
Founded in 2011 by Erin Schrader as a platform to share the everyday things that make her excited, Living in Yellow has grown into a hub for style advice, travel ideas, recipes and shopping guides, as well as tips for shopping sustainably and hosting virtual clothing swaps.
“We are so excited to be partnering with Liverpool who shares a similar passion to create relatable fashion that fits everybody and makes her feel confident every day,” Schrader said. “For years, Liverpool has been a personal and reader favorite at Living in Yellow so the opportunity to collaborate together on a collection was a natural next step.”
Collaboration is one way Liverpool is refreshing its assortment. Along with the Living in Yellow capsule, the brand released a collection with WRDSMTH, the L.A. street artist known for vintage typewriter designs and inspirational text. Called Hope Chest, the limited-edition collection offers apparel and gift items with hopeful messages. A portion of proceeds from the collection goes toward the Downtown Women’s Center, an L.A.-based organization that supports women affected by homelessness.