Los Angeles-based Liverpool is giving back to its hometown in a new collection dedicated to spreading optimism. The denim brand recently partnered with WRDSMTH, the L.A. street artist known for vintage typewriter designs and inspirational text, to launch Hope Chest, a limited-edition collection of apparel and gift items with hopeful messages.
Unisex T-shirts and posters feature messages like “hear with your heart” and “react with kindness.” The collection also includes gifts like candle-making kits and notebooks, as well as popular items from Liverpool’s new eco denim collection, including a jean jacket and high-rise skinny jean.
With the collection, Liverpool aims to inspire hope with more than just its positive regards: 15 percent of proceeds from the collection go toward the Downtown Women’s Center, an L.A.-based organization that supports women affected by homelessness.
The collection is an extension of the brand’s Hope: Projected campaign, which first partnered with the artists for a limited series of projections and street postings throughout L.A. The partnership ran through the entire month of December, with projections spanning the course of two weeks, and postings displayed in 20 locations.
During that time period, a portion of Liverpool’s online sales went directly toward the Downtown Women’s Center.
In a press release, WRDSMTH said the partnership mirrors everything he aims to achieve with his art. “It’s uplifting and altruistic and a beacon of optimism for a world in need of some positive light,” the artist said.
Hope Chest arrives on the heels of a charitable year for the denim industry, with mills and brands of all sizes offering support in light of the Covid-19 pandemic that continues to devastate the world. Some paused regularly scheduled production and utilized facilities for essential items, while others donated money and resources to local and global organizations.
Retail prices for the Hope Chest line range from $18- $119; the collection is now available on the Liverpool website.