Liverpool Los Angeles is doing its part to help bring awareness to Ovarian Cancer Awareness Month throughout the month of September.
The denim label announced its partnership with Hope for Heather, an organization dedicated to finding a cure for ovarian cancer and improving survival through patient education and early detection. Along with sponsoring Hope for Heather’s annual fundraiser, Hope & Heels, on Nov. 14, 2021 in Syracuse, N.Y., Liverpool will donate a percentage of online sales to the organization.
Throughout September, Liverpool will help raise awareness of the cause and drive funds through a charitable e-commerce initiative. By using the code “HOPE” on the Liverpool website, consumers will receive 20 percent off their first purchase and Liverpool will donate 5 percent of the purchase to the Hope for Heather organization.
The fundraiser is being held in collaboration with the Fashion Rescue 911 Boutique in Baldwinsville, N.Y. The boutique is one of 89 designated Destination Liverpool Shops, a group of specialty retailers that offer a full brand experience with a larger selection of Liverpool pieces, including exclusive styles and deals.
Supporting charitable programs to advance research and help find a cure for deadly cancers that affect women in the prime of their lives is something that is “near and dear to our hearts,” said Liverpool president Ron Perilman. Each year, approximately 20,000 American women are diagnosed with ovarian cancer and about 15,000 die from the disease.
“We advocate for the funding for research and we care about the women who are fighting this disease and believe that with each person coming together to support ovarian cancer research and awareness, we’ll make our way towards a cure,” he added.
The Hope & Heels fundraiser will take place at the Marriott Syracuse Downtown. The event will include a fashion show and brunch as well as raffles and a silent auction.
Liverpool’s efforts to help end ovarian cancer follows its initiative supporting the Downtown Women’s Center, an L.A.-based organization that aids women affected by homelessness. In February, the brand partnered with WRDSMTH, the L.A. street artist known for vintage typewriter designs and inspirational text, to launch Hope Chest, a limited-edition collection of apparel and gift items bearing hopeful messages. A percentage of the collection’s proceeds were donated to the center.