Yitty, the size-inclusive shapewear brand created by four-time Grammy Award-winning artist Lizzo, is stepping into a new denim look.
The Fabletics Inc.-backed brand launched “Denim Is Served,” an “interpretation” of stretch denim focused on smoothing, curve-enhancing fits.
The hero piece in the new collection is the Smoothing Stretch Jean. The pull-on legging has a back yoke seam with “butt lift slings for each cheek” with additional details including a power mesh lining for smoothing, belt loops, a back patch and faux pockets and zipper. The jean is available in dark blue, light blue and an all-over logo print, which are used throughout the line.
The collection, available in sizes XS-6X, also includes a booty short with ruching details on the sides, a convertible bandeau top, a corset top and a cropped jacket. The jacket and shorts also come in lilac pink. A cropped white T-shirt and bucket hat round out the collection.
Denim Is Served retails for $14.38-$26.98 for members or $39.95-$84.95 for non-members. As part of the Fabletics family, Yitty offers a membership program for $59.95 a month, which members can use as credit to buy new items at a 20-50 percent discount. Members have access to Yitty and Fabletics products.
Lizzo launched Yitty, branded after her childhood nickname, in March last year with “no-shame, smile-inducing” shapewear designed for all body types. To achieve a perfect fit, each silhouette is fitted on every size and body type instead of being scaled up or down.
Yitty launched with lightweight seamless staples and mesh items designed to serve as as underwear or outerwear, and has since added sleepwear, dresses, catsuits and loungewear.
The brand says more than 65 percent of its styles are made with recycled fibers and its packaging is designed with 100 percent recycled materials.