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This London-Based Brand Just Launched an Exclusive Upcycled Denim Collection

East London-based sustainable brand E.L.V. Denim is doubling up on one-of-a-kind designs.

The brand—short for East London Vintage—teamed with Sardin, an online retailer and springboard for sustainable fashion brands, for an exclusive 8-piece capsule collection.

Each item in the collection is made from upcycled denim sourced from across the U.K., meaning no style, shade or length will be exactly the same.

Founded in 2017 by Anna Foster, a former fashion editor for Grazia, L’Officiel and Lula magazines, E.L.V. Denim is among a growing roster of up-and-coming brands to use discarded denim as a means to create unique product and a smaller carbon footprint.

In a podcast for Sardin, Foster shared that the entire collection is designed and manufactured within a 5-mile radius of her East London studio, using local factories and services. The discarded jeans are washed at a local laundrette and trims are chosen for their “eco-credentials.”

From cutting to adding rivets, Foster said every step of the process is examined by hand. “It’s a labor of love,” she said.

“There are probably 700 pairs of my jeans in existence. And I hope it will be more as the years go on and as new products come out, but it’s a small brand,” she said. “I want people who buy it to wear it forever.”

Pieces in the exclusive collection for Sardin include an oversized jean jacket with a two-panel construction; a deconstructed flare jean with a staggered hem; a two-panel boyfriend jean; and low-rise and high-rise jeans constructed from two color contrasting pairs of repurposed jeans.

The collection also offers a large black denim tote with recycled orange straps and two denim hair scrunchies, available in black and bleached indigo.

Prices range from $19 to $445. The collection is available for pre-order now for a limited time on Sardin.com. Pieces will ship February 2019.

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