H&M’s new Close The Loop collection is making it easier than ever to build an environmentally-friendly denim wardrobe.
Available Oct. 5, the women’s collection consists of consciously-made denim pieces inspired by vintage denim on the streets and social media. “For the latest Close the Loop Denim collection, we’re trying to evoke the feeling of ‘Modern Vintage,’” said Ann-Sofie Johansson, H&M creative advisor.
Straight leg jeans, flared cuts, denim jackets, overalls and skirts feature on-trend zipper details, raw hems and vintage black washes.
The six-piece collection, made from organic cotton and BCI cotton, also includes 20 percent recycled materials sourced from H&M’s in-store garment collective initiative. Since we launching the initiative in 2013, H&M has gathered more than 40,000 tonnes of garments to give them a new life.