Streetwear and luxury continue to merge in Louis Vuitton’s latest sneaker drop.
Louis Vuitton’s men’s artistic director and luxury streetwear aficionado, Virgil Abloh, created a denim version of the LV 408 trainer that launched earlier this year. The shoe was teased in a video on Hypebeast’s Instagram on Friday.
The low-top sneaker features an upper made from contrasting shades of monogrammed blue denim and is trimmed with blue suede. The sneaker also boasts logo-branded details on the tongue and heel.
The shoe is set to drop in March for Spring/Summer 2020, though details on its price point have not been made public.
News of the upcoming launch comes just months after Abloh announced a break from the fashion industry, and one day after Louis Vuitton dropped a pink monogram denim shoe collection exclusively announced on Hypebae. The five-piece collection features monogrammed sneakers and mules for women.
Louis Vuitton has dabbled in denim accessories from time to time. Prior to Abloh joining the fashion house, Louis Vuitton debuted monogrammed denim handbags in 2005. The fabric has since been updated in various shades of indigo and fashion colors like pink and yellow.
Meanwhile, the label’s parent company Louis Vuitton Moet Hennessy (LVMH) is growing its footprint in streetwear. The luxury conglomerate recently invested in streetwear startup Madhappy.
With The RealReal reporting that streetwear searches increased 281 percent since last year, Louis Vuitton joins a number of other luxury brands betting big on streetwear.