Traditional denim brands are finding their footing in circular design.
Lucky Brand is the latest to join the industry’s efforts to close the loop with a limited-edition collection of upcycled denim and vintage materials developed with the creative help of Lars Nord Studio. The New York City-based studio represents skilled tailors and provides design services for special projects.
A mix of deadstock Lucky Brand garments and denim thrifted from New York’s Hudson Valley was used for most of the collection. Design-wise, the collection taps into ongoing trends for loose fits, handcrafted details and skin-baring statement pieces.
The jeans range spans wide-leg jeans achieved with vintage denim panel insets, low-rise jeans with tonal patchwork, and slouchy low-rise jeans “re-engineered” with a front pleat and destroyed details.
Playful cacti patches and embroidery add a summery feel to cutoff shorts, while the back pocket of jeans serve as the bodice to a pleated top with a lace-up back. A knee-length skirt features contrasting colors and a mini skirt is spliced together with blue crochet panels. A denim corset-inspired top is made from contrasting strips of denim.
Upcycled by Lucky Brand also weaves in non-denim fabrics. Indigo mudcloth panels double as a soft ruffle at the hem of a vintage wash mini skirt. Overalls are refashioned as a patchwork skirt with African indigo wax cloth straps. Other pieces like jean shorts and a jacket are pieced together with pastel-hued floral- and sun-themed quilting.
A strapless top and a V-front skirt with an unfinished hem and exposed zipper stand out as the collection’s only coordinate set.
The denim pieces are complemented with a range of feminine tops made from vintage silks, laces and trims sourced by Lucky Brand’s head designer Amie Goeller and her mother, Terice, an artist and seamstress. The fabrics were collected over the years of vintage shopping excursions; others are family heirlooms passed down over generations. The balance of the vintage fabrics were purchased from Etsy and eBay.
Tops include a vintage Irish lace camisole with satin ribbon detail, a camisole made with vintage butterfly and mesh lace, a raw silk tank with hand-sewn lace and a vintage cotton lace top with silk ties at the waist and neckline.
The collection retails for $149-$299. The size range is XS-L. The collection is available now on Lucky Brand’s website. The next drop will be in June and will continue to drop quarterly.
To help keep the loop closed, the company will donate 25 percent of the retail price of Upcycled by Lucky Brand sales to Fabscrap, a recycling and reuse service that picks up, sorts and reuses unwanted fabric, to help end commercial textile waste.