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Lucky Brand Re-ups on ‘Upcycle’ Collection

Lucky Brand has launched the second collection of its new partially secondhand offering.

The lifestyle label dropped its second-ever Upcycle collection, for Fall 2022, on its webshop on Friday. The 43-piece offering includes women’s and men’s upcycled items, some of which were created from deadstock.

The launch follows the release of Lucky Brand’s first Upcycle collection which debuted in May and had a second drop in June. A second drop of the Fall 2022 collection will happen next month as well.

The Fall selection encompasses many rock ’n’ roll-inspired denim items, leather jackets and lots of graphic tees. Highlights include jeans with a frayed waistband, patchwork cargo jeans, AC/DC “Highway to Hell” print flare jeans, shorts with embroidery details and numerous rock ’n’ roll shirts with images of The Police, Jimi Hendrix, Pink Floyd and Janis Joplin among others with cutout braided backs. There are also black jeans with large inserted lace panels on the leg and pieces with the Rolling Stones’ signature tongue motif. Prices range from $79-$550 and sizes vary as each piece is one-of-a-kind.

Lucky Brand teamed with Lars Nord Studio to create the Summer collection and selected three new independent creatives to help it create the Fall one: Diana Conklin, Sophie Cagniart and Bel Zaiden.

Long Island–based Conklin is a fine artist, illustrator and private instructor who specializes in customizing luxury goods such as wallets, belts, pocketbooks and luggage and making murals and wallpaper. She painted the Rolling Stones jackets. Cagniart is an expert in denim embroidery and patching who does all her work by hand. She made many of the embroidered items in the group. Finally, Zaiden is a third year Parsons School of Design student who spent her summer working with the Lucky Brand Denim team creating the items from discarded garments and deadstock.

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To launch the Upcycle collection earlier this year, Lucky Brand donated 25 percent of its revenue from it to Fabscrap, a recycling and reuse textile service, and also launched a program where customers could turn in their old Lucky Brand jeans for a $20 voucher. Both promotions are no longer in place.