Lucky Brand has announced it will partner with global licensing company Epic Rights to produce a new line of rock-themed shirts and headwear featuring bands managed by Epic.
KISS, Journey, Def Leppard, Billy Idol, The Doobie Brothers, Jefferson Airplane and the legendary Manhattan music venue CBGB will all feature in the new apparel, which will be sold exclusively at Lucky Brand retail and wholesale locations nationwide and online, starting in spring 2016.
“Lucky Brand has always celebrated the world of music and rock ‘n roll. This is one of our brand pillars and has been an integral part of our heritage for the last 25 years,” said Carlos Alberini, Lucky Brand CEO. “We remain committed to music, and we will always look to expand our scope by working with new artists, studios and companies,” he added.