The denim apparel brand is launching a new bedding collection, Lucky Brand Home, inspired by its Californian, vintage denim aesthetic at Macy’s on Sept. 15.
The line offers a full range of duvet covers, comforters, quilts, sheet sets, throws and decorative pillows in rich, indigo hues and natural tones. The collection retails for $80 to $330 online and in 100 Macy’s locations.
“In collaboration with the Lucky Brand design team, we focused on the idea of effortless style and vintage textiles, while also keeping in mind the tradition and aesthetic of the heritage collection,” said Roberson Keffer, Macy’s vice president and home fashion director. “We are particularly proud of the craftsmanship behind the line.”
With the introduction of home, Lucky Brand aims to become a true lifestyle brand. The company currently offers men’s, women’s and kids’ fashion, accessories and footwear.
“We are very proud of our collaboration with Macy’s and the creation of the first home collection for our brand. The new collection is rooted in our brand heritage and the West Coast casual lifestyle,” said Lucky Brand CEO Carlos Alberini. “We see this launch as an important brand extension of our product offering to support the active lifestyle of our customers.”