It’s a lucky day for fans of heritage Americana fashion.
Wolverine, the 139-year-old boot and clothing company, and denim and lifestyle brand Lucky Brand, have joined to launch a men’s fall boot collection.
The collaborative effort offers four designs “inspired by Lucky Brand’s spirit of reinvention with iconic Wolverine silhouettes built for function and everyday wear.” The styles combine Lucky’s signature details like its clover logo and patches of denim with Wolverine’s emblem and work-to-weekend constructions.
“Our goal with this collection was to blend the distinctive qualities Wolverine and Lucky Brand each possess,” said Tom Kennedy, Wolverine global brand president. “Based on two of our popular styles, these boots were built for those who embrace their individuality and are ready for anything—a perfect mix for making a statement this fall.”
The moc-toe Worker boot and plain toe Loader boot boast full-grain leather uppers available in brown, marine blue, burnt olive and tan.
The lace-up silhouettes have padded collars for comfort. Goodyear welt constructions provide all-day comfort, and fatigue-fighting sole reinforcements minimize stress on feet.
The boot collection is available exclusively on Lucky Brand’s and Wolverine’s websites and retail for $125-$135.
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“Wolverine and Lucky Brand share a mutual dedication to the distinctive individuals who embrace ingenuity and authenticity,” said Jarrod Weber, group president lifestyle, chief brand officer for Authentic Brands Group, the owner of Lucky Brand. “We are pleased to partner with Wolverine to bring Lucky’s first venture into work footwear to life.”
Lucky Brand has been busy revealing new sides of its all-American aesthetic. In September, the brand dropped its second collection made with its own deadstock. It also inked a deal this summer with Yoki Fashion to design, produce and distribute Lucky Brand roller skates.