MOVE, a new curated section presented in partnership with Equinox, will showcase emerging and progressive brands in high-end active and progressive tailoring. MOVE will debut in January as part of the Fall 2016 MRket show, and is indicative of a change in the men’s industry at large, where active wear is fast becoming the new luxury.
“MOVE is a response to a cultural shift: men are dressing for a more active lifestyle,” said Lizette Chin, Vice President of Menswear and BJI Fashion Group, the company that owns and executes MRket. “Menswear retailers are shifting assortments as health and wellness becomes the new luxury. They will discover the most innovative, better menswear brands for their matrix at MOVE. We are so proud to be launching this pioneering, timely platform with category leader Equinox.”
MOVE will be highly edited and launch with a core group of invited brands including Rhone, Athletic Recon, EFM (Engineered for Motion), Mizzen + Main, Eysom and Masterclass Apparel, with more names to be announced within the coming weeks.
MRket has also set out to totally revamp booth designs for the coming year, featuring raw steel fixtures, white space, charcoal carpet and blond wood accents in a new, open space, allowing for easier discovery of brands and increased opportunities for shopping.