Macy’s is launching a menswear line in collaboration with Olympic gold medalist Shaun White. The action sports icon, who previously worked on a long-term boys’ collection with Target, will team up with Macy’s for a limited edition capsule collection targeting a trendy and active millennial consumer.
The line is based around the idea of “refined exuberance” and will include short sleeve wovens, statement tees and embellished bomber jackets featuring abstract prints and design details like metallic hardware.
Durand Guion, Macy’s vice president and fashion director of men’s, said, “Shaun White is an icon in the world of extreme sports, and his cool style is emulated by fans around the world.” He continued, “Wht Space puts a twist on casual and offers product that is effortlessly stylish and as dynamic as Shaun is.”
Items in the line will range in price from $24-$29 for tees up to $89-$299 for outerwear. The limited-time collection will be available in 175 Macy’s stores and online in min-June.