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Made Gold is a Denim-Focused Girl-Powered Streetwear Brand With Serious Genes

There’s a lot of pressure on young designers to have a slick, memorable narrative right out of the gate, sometimes before they really understand who they are and how to build a business. For Marta Goldschmied, the storyline was clear when she launched Made Gold in 2014: her father is premium denim expert Adriano Goldschmied (he developed Diesel, Gap 1969, AG Jeans, Citizens of Humanity and more) and she keyed into the athleisure trend by designing activewear that looked like jeans. But last summer, the younger Goldschmied parted ways with her original partner and corporate owners (“it was totally amicable”), regained complete control of Made Gold and and stopped compromising her sexy, sophisticated and grungy take on streetwear.

Read more at Fashionista.