Designed with all women in mind, Madewell offers a variety of inseams and fit options for Spring ’18 so consumers can find the perfect fit, no matter their shape.
The collection boasts a newly expanded size range, 23 to 35, and a new Curvy jean to better suit ladies with curves. The high-rise skinny jean features a raised rise, contoured waistband to prevent gaping and more room in the thigh and low hip.
Madewell is among the team of women’s denim brands like J. Crew, Universal Thread and Warp + Weft breaking from conventional fashion standards and designing collections for larger sizes. Madewell’s tops and jean jackets are offered up to size XXL as well.
The Spring ’18 collection also marks the debut of Zero Show-Through White Denim, a fabric technology that provides stretch without revealing what’s underneath.
The fabrication compliments Madewell’s Magic Pockets, which will be available in more styles for spring. The pockets are designed to smooth and lift the wearer, creating clean and flattering lines.
The spring line plays with unfinished hem details and wider fits like demi-boot jeans and high-rise slim boyfriend jeans with deep cuffs. Key pieces include short overalls, an ex-boyfriend button-down shirt and a denim cami dress.
