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Madewell Moves to Make Denim For Everyone

Madewell has made great inroads into denim, leading with fashion favorites and wardrobe staples.

And lately, it’s been about making sure those beloved denim pieces can be embraced by people of any gender, shape or size, with a focus on inclusivity of fit for its denim community.

Carved in Blue spent some time hearing from Madewell head of denim design, Mary Pierson to get the lowdown on what’s new in denim.

Read more at Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal branded fibers to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit