From a deep dive into heritage designs to a celebration of color, a trio of capsule collections is bringing newness to denim-centric brands this spring.
Todd Snyder
Men’s brand Todd Snyder teamed with Champion to realize a new collection of Harley-Davidson gear based on styles the motorcycle company pioneered during the early days of racing.
“Harley launched their first catalog in 1912 to sell parts, accessories and apparel,” said designer Todd Snyder. “And I was really inspired by the technical gear–racing sweaters that reminded me of vintage football jerseys–and the graphics, some which were over a century old and others from the sixties and seventies.”
The Harley-Davidson x Champion by Todd Snyder collection centers on raglan tees, short-sleeve tees and crewneck sweatshirts with vintage graphics, logos and lettering. The casual items are made in partnership with Champion. Statement pieces like a tri-color cotton windbreaker include a logo that Harley first introduced as a celebration of winning the 1969 AMA Grand National Championship, and a racer tee features a graphic that first appeared in 1958. A knit shawl cardigan with retro Harley-Davidson branding nods to the ongoing prep trend.
The inspiration for an all-white coverall, made with Japanese sulfur-dyed herringbone cotton, dates to 1919, when Harley started the first school for training motorcycle mechanics. The Dylan jacket—Todd Snyder’s bestselling jean jacket, boasts graphics based on pre-World War II motorcycle clubs. A chore jacket made with black selvedge denim is also available.
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Retail prices range from $79 for a hat to $398 for jackets.
AG
AG launched AGreen Assortment, a mix-and-match range of men’s and women’s loungewear. Retro-inspired graphics that intertwine the letters “A” and “G” are used throughout the collection, but color is the main character in this collection.
The bright green adds a pop of springtime color, while also tapping into the demand for hues with renewing qualities.
“Color is back in a big way this season, and now’s the time to be seen in bold, bright shades. The Agreen Assortment packs a punch,” said Sandy Oh, AG head of sportswear design said, adding that it “exudes a sense of unapologetic confidence.”
The collection includes racer-back tank tops, graphic tees and cotton slub loopback terry sweatshirt and shorts, and retails for $68-$148.
Madewell
Madewell linked up with Hôtel Magique, a fictional destination imagined by Dutch artist Milou Neelen, for a collaboration based on evoking excitement around travel and vacationing.
The women’s collection features graphics “inspired by naturally foraged elements and food brought to life by Neelen who turns timeless art into magique souvenirs,” the brand stated.
Items include a sweatshirt and bucket hat embroidered with “You are magique.” The line also includes two tees, a bandana and a towel. Sustainable components are used across the line. The sweatshirt is made with certified recycled cotton. The popover shirt is made with Lenzing Ecovero. A bandana is made with organic cotton.
Tops are available in sizes XXXS-3X. The collection retails for $14.50-$89.50.
The wanderlust vibe complements Madewell’s “The Getaway Shop,” an online edit that spotlights vacation must-haves likes swimwear, cover-up dresses, sandals, sunglasses and straw hats.