Madewell has keyed into summer’s prairie trend with a new collection made entirely out of deadstock material.
The brand teamed with Christy Dawn, founder of the eponymous line of sustainable apparel, to create a 15-piece collection of feminine vintage-inspired dresses and tops made using deadstock, the residual fabrics left over from major fashion houses.
The garments were produced in Los Angeles to minimize their environmental impact and further encourage sustainable practices in the industry, the brand noted. Due to how the fabric is sourced, all pieces in the collection are limited edition, ranging from 75 to 225 in stock. The line retails for $168-$275.
For Madewell, the collaboration invites a new approach to sustainable fashion. Earlier this year, the brand vowed a long-term commitment to work with Fair Trade USA. And through its Responsible Sourcing program, Madewell leverages relationships with suppliers like Isko and Candiani Denim, each with reputable eco products.
“We’re thrilled to partner with Christy Dawn on this collection of limited edition pieces made from deadstock fabrics,” said Joyce Lee, Madewell head of design. “Christy’s feminine aesthetic and use of repurposed materials perfectly fits with our commitment to bringing new, exciting and sustainable pieces to our customers.”
Trendy brands like Reformation, Atelier & Repairs and Re/Done have raised the profile of deadstock fabrics. The deadstock linens, cottons and cotton blends play a key role in Christy Dawn’s own collection of bell sleeve dresses, smocked frocks and casual jumpsuits.
“We’re excited to launch our limited-edition collection with Madewell and bring our ethical designs to their customers,” said founder Christy Dawn. “Their commitment to bringing more sustainable products to their customers is very much in line with our mission and we think this assortment of pieces will be the perfect addition to their summer offerings.”