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Mango’s New 100% Cotton Denim Collection Puts Circularity First

Spanish fast fashion retailer Mango is taking another step in its journey toward sustainability by promoting a second life for its products. The brand introduced its first denim collection designed according to circularity criteria to make the garments easier to use and recycle at the end of their life.

The women’s denim collection is the first arrival under Mango’s new sustainability strategy, Sustainable Vision 2030. One of roadmap’s goals is to incorporate circular design criteria in collections so that by 2030, such criteria will dominate product design, and 100 percent of fibers will hail from sustainable or recycled origins. Mango followed the Ellen McArthur Jeans Redesign guidelines to make the collection, working closely with its manufacturers and recyclers to maximize recyclability.

The 15-piece women’s collection includes jackets, gilets, trousers, skirts and jumpsuits, in indigo and black. Some feature dirty washes in on-trend silhouettes influenced by the 2000s.

To achieve greater circularity, the garments have been made with a single type of fiber—cotton—of which at least 20 percent is recycled. Accessories such as rivets and labels have been eliminated to streamline recycling.

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To minimize waste during product development, the garments were designed using 3D technology to minimize sample production. Mango also relied on production methods that minimize the environmental impact in aspects such as chemicals use and water consumption.

Inside the garments is a diagram explaining circular design to customers, thus reducing the production of paper labels.

The campaign for this collection, set in Barcelona, stars the American model Indira Scott, chosen by Mango for her commitment to the environment. Photographer Dario Catellani and videographer Héctor Ferreño also participated in the campaign.

Courtesy of Mango

Andrés Fernández, Mango director of global sustainability and sourcing, described Sustainable Vision 2030 as “the next phase” of the Spanish giant’s “journey towards a more sustainable and more committed clothing industry.”

In the next few years, Mango says it will increase circular design either by producing garments that are easier to recycle—bearing in mind their composition or construction—and committing to durability or using designs that produce less textile waste.

With this in mind, Mango’s circular design strategy establishes three policies to help close the loop. First, Give it Back to the Loop aims to create garments with a simpler design, with a single type of fabric or fewer accessories, to achieve greater recyclability. The second, Extended Life, commits to designing more durable garments by selecting materials with physical properties certified by AITEX—a Spanish center for research, innovation and advanced technical services for the textile, garment and technical textile industries reinforced garment construction and timeless design. Third, No Waste, is focused on optimizing the materials used and reincorporating textile waste.

Earlier this month, Mango became Spain’s first major fashion company to publicly divulge a list of its Tier 3 suppliers as part of its Sustainable Vision 2030 strategy that aims to provide full traceability and transparency surrounding its supply chain.

This was a significant move: in a 2021 survey of more than 200 brands, retailers, suppliers, manufacturers and sourcing agents in the Asia Pacific, North America and Europe, only 19 percent of respondents claimed to have full visibility of all stakeholders operating across their entire supply chain. Only 15 percent claimed full traceability of the materials that went into their products.

Mango aims to reduce its Scope 1 and 2 greenhouse gas emissions by 80 percent and its Scope 3 ones by 35 percent by 2030 and achieve net zero emissions by 2050. It also wants to downsize its water footprint by at least 25 percent by the decade’s end.

And last week, the Spanish fast fashion chain expanded its presence in India by opening its first Mango Man store in New Delhi. The store features sustainable elements, including energy-efficient lighting and temperature control systems, as well as a renewed push toward eco-minded and socially responsible operations.