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Mango’s IDenim Collection Puts Spotlight on Individuality

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Mango’s Fall/Winter 2020 collection speaks to the versatility and timelessness of denim.

Called IDenim, the collection emphasizes denim for every “identity,” a concept underscored by its accompanying campaign featuring six individuals modeling all of the various styles. Models for the women’s collection include visual artist Lua Balua, dancer and choreographer Emma Chadwick, visual director Emily Rosser, and Indira Scott, a model and humanitarian. Designer Brett Robinson and model and designer Alex J. Ordóñez are shown wearing items from the men’s collection.

The women’s line includes various styles of denim jackets, shirts, skirts and jumpsuits. Standout pieces include drawstring waist jeans, a midi jean skirt with a front slit, an oversize denim jacket with dropped-shoulder seams, and a belted jean jacket with puffed sleeves.

The men’s collection focuses on classic jean fits and a variety of colors and washes along with regular-fit denim shirts. Items like a jean jacket lined with faux shearling add a seasonal touch.

The F/W 2020 denim line also builds on Mango’s sustainable efforts. Sustainability finishing processes and fibers like organic cotton are used throughout. Tencel is also emphasized for its sustainable benefits and soft touch.

In April, Mango released its first line of denim made with recycled fibers sourced from garments collected in its stores throughout Europe. The company has also partnered with fellow Spanish company Jeanologia to reduce its water, energy and chemical consumption in washes. Last year, Mango reported that it has managed to reduce water consumption by up to 10 litres per garment.

IDenim is available now in Mango stores and on its website. Retail prices for the under $100 collection begin at $39.99.

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