Marks and Spencer (M&S) brings sustainable selvedge denim to retail for under $60 .
The U.K. retailer collaborated with sustainable garment finishing company, Jeanologia, to produce the affordable men’s collection.
The selvedge jeans are manufactured using Jeanologia processes that require less water, energy and chemicals than conventional methods, resulting in a low Environmental Impact Measurement score of only 21. Each jean is made with BCI cotton, recycled thread and zip tape and sports a biodegradable leather patch.
The collection offers slim fit jeans in black, charcoal, blue and indigo.
The line is part of the retailer’s Plan A 2025, a mission to produce products with a more positive impact on communities and the planet. By 2019, M&S aims to source 100 percent of its cotton from sustainable sources. By 2025, the company plans to make clothing using at least 25 percent reused or recycled materials.