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Mavi at 25: The Turkish Brand Continues to Move Forward

Known for it’s luxurious, hand-washed denim, perhaps no brand better represents denim’s Mediterranean aesthetic than Mavi, founded in Istanbul in 1991. From design to production to retail, Mavi is one of the rare brands that controls the entire process of making its own jeans.

A favorite of celebrities including Zac Efron, Jessica Alba, and Lady Gaga, today Mavi is sold in over 4,000 specialty stores, department stores and specialty chains in over 50 countries worldwide. Not bad for a brand that’s only just turned 25.

As the company looks forward to another quarter century of denim innovation, we chat with Alissa Friedman, Mavi’s PR & Marketing Manager, on what Mavi has planned next.

Read more at Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL® and Lenzing Modal® to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit