“As a brand deeply rooted in inclusivity, diversity and celebrating oneself, Mavi designs denim for every body and every person with a philosophy—like its clothing—that transcends race, class, age, and gender to celebrate everyone’s uniqueness in the community,” it said.
In its second year, the collection centers on oversized fits and garments accented with Pride-colored typography. The 2022 collection consists of two gender-fluid denim jackets featuring a vintage wash and a light bleach wash, an oversized cropped T-shirt, a crew tee, denim tote, bandana, socks and a scrunchie. The collection retails for $8-$100 and is available on Mavi’s website in the U.S.
“We believe in connecting with our community and celebrating our individuality by wearing our love directly on our bodies through the clothing we wear,” said Arkun Durmaz, Mavi North America president. “We look forward to this year’s Pride and coming together in person or virtually, let’s remember the common thread that brings us together: love for ourselves, our communities, and our planet.”
In keeping with its initial launch, Mavi will once again donate 100 percent of net proceeds from each All for Love purchase to support the Ali Forney Center, America’s largest non-profit organization dedicated to LGBTQIA+ homeless youth. The center is committed to protecting LGBTQIA+ youth from homelessness and empowering them with the tools needed to live independently.
“The work that we do helps to provide programming and resources to the homeless LGBTQIA+ youth in New York City year-round and our continued partnership with Mavi helps to support causes that are important to the community,” said Alexander Roque, president and executive director of Ali Forney Center. “We all look forward to celebrating Pride season and beyond with Mavi.”
Mavi’s collection lands as Levi’s, Guess and Diesel released their own Pride capsule collections and pledges to nonprofits that advocate for the LGBTQIA+ community.