Under the Mavi Gold collection, Popstar combines Isko trademarked POP stretch technology and Mavi’s signature silhouette redefining performance, fit and comfort in a pair of jeans. “Mavi and Isko have been close partners for a long time. We want to keep the Mavi brand moving forward using the latest technology and modernity, and Isko has been a great collaborator for this,” said Alissa Friedman, marketing manager of Mavi.
“Isko’s stretch technology provides superb soft touch, a satin-like finish and comfort that guarantees all-around freedom of movement and perfect adherence to one’s body resulting in a pair of jeans that flatters and enhances a woman’s silhouette and keeps its shape wear after wear,” Kutay Saritosun, Isko senior marketing executive, explained.
Friedman added, “We are committed to the touch and feel of denim and aim for the softest jeans in the market. Isko’s POP technology reflects Mavi’s product philosophy with its soft and smooth finish and incredible holding power. Therefore, the inspiration behind POP was to combine Isko’s stretch technology with a buttery soft hand to create something that is soft and supple, does not bag out, flatters your silhouette and holds its shape.”
The women’s performance denim collection will retail $115-$148 and will be released Aug. 2015 on mavi.com.