As COVID-19 cases spike in states throughout the U.S., demand for face masks continues to grow—and premium denim brand Mavi is the latest to respond to consumer needs.
The company launched a line of special-edition reusable masks that provide an additional benefit: For every bundle sold, the brand will donate a bundle to Homes for the Homeless, a New York City-based non-profit organization that provides support for families experiencing homelessness.
“As a global brand, we have seen the effects of COVID-19 across the world, and with our U.S. headquarters in NYC, we have experienced the harsh impact the virus has had first hand,” said Cuneyt Yavuz, Mavi CEO. “We are happy to be able to give back to our local NYC community through our partnership with Homes for the Homeless. Demand for cloth face masks continues to be at an all-time high, and we hope to help keep everyone safe with the addition of Mavi face masks.”
The masks, which are one-size-fits-most and unisex, feature a double layer of pre-washed 100 percent cotton and elastic ear loops, and are sold in bundles of two ($15), three ($20) and five ($30).
Masks are available in a camouflage and bandana prints in varieties of blue, white and red.
Mavi joins a number of denim brands producing PPE face masks to help protect consumers from the spread of COVID-19. Lucky Brand, Sanctuary, Alice + Olivia, Paige are some of the brands that have produced masks and given back to their communities.