The brand announced that Dutch model Romee Strijd and Australian model Jordan Barrett will star in the campaign shot by famed Peruvian photographer Mariano Vivanco, which centers around Mavi’s “Move in Mavi” motto. The campaign will highlight the brand’s Super Move collection for spring, which includes fabrications designed to enhance softness, offer greater mobility and is available in a modern selection of sporty blues and textures.
“We strive and have been the leader in introducing newness and innovation through a denim lifestyle and enriching the customer experience both online and offline for over a quarter of a century and this continues to propel us in that direction,” said Mavi Chief Brand Officer Elif Akarlilar.
Available beginning February 2018, Mavi’s Spring ’18 collection for women offers a wide selection of high-rise denim in addition to the classic low- and mid-rise offerings. Trends for the season include color blocking, extreme distress and light vintage washes. Denim jackets include pearl embellishments, denim ruffle details and special graphic prints on the back.
Mavi’s collection for men focuses on classic skinny and slim silhouettes with knee distressed details. Washes span dark black denim and faded medium indigo, to white denim.