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Men’s Denim Brands Experiment with Prints and Color for Spring/Summer 2020

The back-to-basics heritage gear at Selvedge Run was balanced with men’s collections at Panorama in Berlin last week, featuring new denim novelties and denim alternatives. The trade show offered sneak peek at Spring/Summer 2020, indicating that men are warming up to color, cargo pockets and fashion prints.

Blend presented Blend Ambitious, a new line of men’s apparel with a more elevated streetwear aesthetic than the core line. The collection mixes classics items like dark wash straight fit jeans, a blue chambray blazer and a leather jacket with tees, belt bags and caps with an abstract logo design. The line also included premium tees and hooded sweatshirts with “ambitious” themed embroidery across the front and tucked into the hoods.

Bestseller brand Jack & Jones is dabbling in better fabrics and a higher price point with Royal Denim Division. The new men’s collection, made with Japanese selvedge denim and chinos, takes style cues from heritage workwear. Other items include snap button denim work shirts and flannel shirt-jackets.

Royal Denim Division
Royal Denim Division

Gray was offered as a summer alternative to black. Miracle of Denim offered two cloudy gray washes in its men’s collection. Petrol also offered a smoky option as a dual-core stretch skinny jean. Keep Out showcased gray skinny jeans with shadowing effects, as well as cropped gray denim joggers for an athleisure look.

Moody shades of gray were a natural choice for Casuals of Amsterdam, or AOCOA, which sources inspiration from the Dutch city and other global denim hubs. The brand’s stand-out styles were a range of gray skinny jeans with hand-painted nubuck patches. Each patch featured scenes from the city’s famous canal houses.

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AOCOA jeans
AOCOA Angela Velasquez

The season also introduced more functional options for the city-traveler. Keep Out’s collection included lightweight cargo chinos in an earthy color palette as both joggers and classic trousers. Haileys echoed the look with olive and black cargo chino joggers and a bolder version with rouched detailing that scrunches up the calf.

Haileys Angela Velasquez

The cargo trend mixed well with the growing amount of vacation gear for men inspired by California and Hawaii. Amor, Trust and Truth, or ATT Jeans, showed a deep range of chino pants and shorts for men in sorbet hues, as well as washed hibiscus print option.

ATT Jean
ATT Jean Angela Velasquez

Danish men’s brand Solid offered summer vibes, too, with a line of diluted neon orange and moss green surf-themed tees and long-sleeve tie-dye beach shirts. The tops were paired with natural color jean jackets and slim denim shorts accented with paint splatter and rip and repair details.

Solid Angela Velasquez

The tropical trend was even carried into some collections at Selvedge Run, where Companion Denim used tropical print pocket bags and Hen’s Teeth introduced a series of surf-themed screen-printed tees.

Companion Denim
Companion Denim Angela Velasquez