The eco-conscious gentleman can also be a style-conscious gentleman with the right pair of jeans. This Earth Day, Rivet is highlighting some of the most sustainable denim brands for men, and we’re including those that incorporate water-saving methods, add value to their communities and design in a way that makes a big impact on fashion, and a minimal one on the planet.
Outerknown Ambassador Slim Fit Jeans
Made “for the people and the planet,” Outerknown uses 100 percent organic cotton and works with Saitex, the first B Corp-certified factory in all of Asia. Shoppers can rest assured that they’re getting high-quality jeans, as the brand backs its products with a lifetime guarantee—it offers to repair or replace any worn or broken jeans.
Taylor Stitch Jackin Sun Bleached Denim
Taylor Stitch works with Turkish denim manufacturer Isko, which has earned some of the top certifications in the industry, including both the EU Ecolabel and Nordic Swan Ecolabel. In fact, it was the first company in the world to have both. The brand also uses 100 percent organic cotton and production methods that use minimal water, energy and chemicals.
Patagonia Men’s Performance Straight Fit Jeans
Outerwear brand Patagonia was built on sustainability. All of its cotton is certified organic by the Global Organic Textile Standard (GOTS) and each product has a Footprint Chronicle that offers transparency throughout the entire supply chain. It also offers a repair and reuse program so shoppers can trust that they’re getting a high-quality, long-lasting product.
Bluer Denim Men’s Modern Slim
Made-in-America denim brand Bluer Denim cuts back on carbon emissions by keeping a short supply chain. It also promotes its jeans recycling program to shoppers by offering a $10 credit in exchange for an old pair of jeans. From there, the brand either donates them to someone in need or turns them into insulation for a new home.
MUD Jeans Dunn Chino
MUD Jeans was the first brand to debut a denim rental business model, in which shoppers can lease their jeans. Founder Bert van Son is committed to making 2020 the year the brand introduces 100 percent post-consumer recycled jeans.
Bassike Denim Utility Jean
Bassike denim is handmade in Japan, dyed with natural indigo and produced using water-saving methods. Because the brand uses natural dyes, all excess indigo is re-used as a natural compost for local rose gardens and organic cotton farms.
Levi’s 501 Original Fit Men’s Jeans
Levi’s may be 167 years old, but its sustainable processes are some of the most innovative in the industry. To date, its WaterLess collection has saved more than 3 billion liters of water and recycled 5 billion more—and it shares its technology with others in the industry (even competitors) to benefit the greater good.
Outland Denim Smith Classic Denim Jacket
Outland Denim uses organic cotton as well as water- and energy-saving techniques to make its denim. But more important, the brand’s Cambodian facilities are run by women who are vulnerable to exploitation. It has received a number of awards and recognition for its humanitarian and environmental efforts.
G-Star Raw 5620 G-Star Elwood 3D Slim Jeans
G-Star Raw is dedicated to enhancing the sustainable denim innovations it has created over the past 30 years. Most recently, it introduced a range of products that are fully Cradle to Cradle certified at the Gold level, meaning each of the garments is 100 percent recyclable.
Nudie Jeans Grim Tim Dry Denim
Global fashion search platform Lyst highlighted these Nudie Jeans as one of the most popular, responsibly produced products of 2020. Made with organic cotton and paper-based material jacron in its waistband patches, it’s also the brand’s most-wanted product among male customers.