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Mexican Rock Band Maná Launches Denim Label

Mexican supergroup Maná announced the launch of a new denim and sportswear collection Ritos del Sol that will benefit environmental projects.

Commonly identified as “the U2 of Spanish Rock,” Maná’s Ritos del Sol is “designed to mirror the band’s ongoing desire seeking harmony between man and nature,” according to a press release.

Ritos del Sol will include apparel for both men and women with jeans retailing at $58 and tops at $25-$30. All apparel for the brand will be manufactured in Puebla, Mexico by their partner ADN. The designs for the clothing will reflect Maná’s global aesthetic with abstract prints including sea turtles, jaguars, snakes and many other animals from around the world.

Proceeds from the new denim label will go to support Selva Negra, a nonprofit organization started by Maná in 1995 that supports environmental initiatives around the world. Selva Negra, which means “black forest” in English, support projects that involve environmental education and conservation.

“I’ve spent my entire career in this industry and have been fortunate to work with many talented people and good companies,” said Ritos del Sol President Michael Straka. “But, I’ve never worked with a better team than the one we have put together at Ritos del Sol. We’re very proud of what we have developed here, to include the product and the cause we are supporting. We’re confident our customers will feel the same way.”

Ritos del Sol’s founders Maná formed in 1986 and since have reached critical and popular acclaim, receiving four Grammy Awards and eight Latin Grammy Awards. Their music combines rock with Latin and Caribbean rhythms.

“We’ve devoted a lot of time to the creation of Ritos del Sol,” said Maná founding member Fher Olvera. “We’re proud that it’s being produced in our native Mexico and thrilled to be launching in the U.S. market, where we have many fans who love our music and commitment to conservation and world harmony.”