Guys looking to cop celebrity athlete style can now shop a new collection that mixes easy-wearing denim with smartly tailored jackets.
NFL star-turned-television host Michael Strahan is the frontman for a new line landing at Men’s Wearhouse that addresses fashion’s casualization trend head on.
On Tuesday, business partners Strahan and Constance Schwartz-Morini of SMAC Entertainment announced a new partnership to expand Strahan’s lifestyle brand of men’s denim and tailored clothing, Collection by Michael Strahan, to the national men’s wear chain owned by bankrupt Tailored Brands.
The first collection in the partnership is built around three staple suit colors–blue, black and gray–and straight-fit jeans in four washes. The signature tailored looks, paired with high-quality denim, aim to provide wardrobe staples for every men’s wear customer’s wardrobe.
“I’m excited to make Collection by Michael Strahan, and soon, MSX, even more accessible through this partnership with Men’s Wearhouse,” Strahan said. “Our goal has always been to deliver quality and style in inclusive sizing at an affordable price, and this partnership only strengthens that goal. For the first launch, we will have our signature tailored looks paired with our amazing denim. It is the perfect uniform for the new normal for every age and every occasion.”
Collection by Michael Strahan will initially launch in 57 Men’s Wearhouse locations nationwide and on the company’s e-commerce channel. Over the course of the year, the partnership will continue to expand with additional categories from elevated performance and athleisure, to the new “workleisure,” catering to needs of customers of all ages whether they’re lounging at home, running errands, going to work or out to dinner and beyond.
“A lot of people are working from home and communicating virtually, there’s definitely a shift in attire. But as a CEO, you still want to have your team looking presentable,” Schwartz-Morini said. “We knew timing was key here to accommodate to this new demand…The timing couldn’t be better for our new denim and tailored looks, but even more so, the workleisure categories we have in development.”
The suit separates, which will include Big & Tall sizes, will retail for $139.99 for jackets, $60 for pants and $199.99 for the full suit. The denim will range in size from 30×30 to 44×32 and retail for $49.99.
“We are so excited to launch the Collection by Michael Strahan line in our Men’s Wearhouse stores this November,” Carrie Ask, chief customer officer of Tailored Brands, said. “Michael and Tailored Brands have the same goal in terms of helping all customers look and feel their best for their memorable moments, as well as everyday occasions with a great selection of clothing at accessible prices. Michael also shares our ideals of treating everyone with the same respect, regardless of background and, as such, we believe this pairing makes perfect sense for our customers.”
Two-time Emmy winner and Super Bowl Champion Michael Strahan currently co-hosts ABC’s “Good Morning America,” serves as an analyst for “Fox NFL Sunday,” and hosts ABC’s primetime game show “$100,000 Pyramid.” He is the co-founder of SMAC Entertainment, a multi-dimensional talent management, music, branding and production company which has created a major presence in the sports and entertainment arena.
Collection by Michael Strahan launched in 2015 as an exclusive men’s and boy’s tailored clothing and accessories brand with J.C. Penney. A year later, Strahan launched MSX by Michael Strahan to offer a casual lifestyle line of apparel and accessories. Since then, MSX and Collection became top selling brands and added 50-plus categories in men, boys, and luggage. In 2020 the brand went back to Strahan’s football roots and announced a partnership with G-III Apparel to launch an exclusive limited-edition Super Bowl LIV capsule collection in celebration of the NFL’s 100th season.
On the heels of its success, Strahan and G-III Apparel teamed up with The NFL Consumer Product Division to expand MSX by Michael Strahan for NFL with dedicated team apparel for the 2020 season.
Tailored Brands is an omnichannel specialty retailer of men’s wear, including suits, formalwear and a broad selection of business casual offerings. Its brands include Men’s Wearhouse, Jos. A. Bank, Moores Clothing for Men and K&G Fashion Superstore.