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Miss Sixty Invests in New Wash House for Premium Denim

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

It’s been a year since trendy denim label—and TENCEL® customer—Miss Sixty relaunched with a more premium offering. As part of its ongoing overhaul, Miss Sixty recently set up a wash house in China, so that its new jeans can look fashion-forward while leaving a smaller footprint behind.

Carved in Blue chatted to Wilson Lau, senior manager at Miss Sixty, about the new denim development laundry.

Read more at Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL® and Lenzing Modal® to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.lenzing-fibers.com.

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