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Wrangler Create Retro Collection for ModCloth

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

ModCloth and Wrangler teamed up to create a retro-inspired women’s collection.

Korie Lovette, Wrangler senior merchandiser, searched the Wrangler archives to find pieces that matched the quirky, vintage-inspired aesthetic ModCloth is known for.

While combing through the Wrangler archives, the team found a cool detail—an unique pocket stitch discovered on a pair of vintage Wrangler jeans. The design looks like both an “M” for ModCloth and a “W” for Wrangler, reinforcing the brands’ desire to collaborate.

The collection features a total of six pieces, jeans in three fits: wide, flare and straight leg, a denim pencil skirt, a denim jacket and a T-shirt featuring the Wrangler logo.

The collection sells for $34.99-$89.99 in select stores and online.

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