Showing support for the Black community is not something to leave behind in 2020. Los Angeles-based premium denim brand Mother is demonstrating its continued commitment with a new capsule collection that gives back in a meaningful way.
On Friday, the brand announced a partnership with InStyle magazine that benefits The Loveland Foundation, a Brooklyn-based charitable organization that helps Black women and girls seeking therapy.
The collaboration was inspired by InStyle’s Badass Women Platform, and will launch in conjunction with the magazine’s February issue dedicated to women who “show up, speak up, get things done.”
The capsule collection consists of three pieces, including Mother’s best-selling high-rise flare, the Hustler Ankle Fray, in white with a “Badass” patch above the right back pocket. The collection also offers a set of two orange “Badass” hair clips and and a pair of white “Badass” tube socks.
The Mother x InStyle Badass capsule collection retails for $24-$208. Through June 30, Mother will donate $20 from the purchase price of each pair of jeans sold, as well as $5 from the purchase price of each pair of socks and hair accessories sold, to The Loveland Foundation.
The Loveland Foundation’s Therapy Fund covers between four and eight therapy sessions, and caters to a diverse demographic while presenting recipients with options for continuing care after the financial support period ends. According to Rachel Cargle, The Loveland Foundation’s founder, “radical empathy” is what the world needs now.
“It’s not enough to be passive in the ways we are showing up. It’s simply not enough to send our love and light,” said Cargle. “We have to move into what I call a radical empathy. It calls us to ask, ‘How does who I am play into what others are experiencing?’ It calls one to no longer be complacent—no longer be silent. It’s not enough to not be racist. You must be actively anti-racist.”
During the height of the Black Lives Matter movement in 2020, Mother was one of many denim brands that showed support for the Black community in the form of education and financial contributions. In an Instagram post on June 1, the brand announced it would be silencing its feed and donating a total of $20,000 to the NAACP and Black Lives Matter.
The Mother x InStyle Badass capsule collection is available now on the Mother website.
