Los Angeles-based denim brand Mother and model Carolyn Murphy reunited for their second eco-focused capsule collection.
This time, the duo honors world beaches with a “Surf’s Up” range made of deadstock fabric and upcycled garments. The collection launches on International Surfing Day on June 20.
Coming from a family of surfers, Murphy helped create the collection in honor of her uncles who would frequently ride the waves in Hawaii and California, and one of whom designed for a surf lifestyle brand.
The same ’70s surf and skate culture that existed in her uncles’ time is woven throughout the range, which includes 12 pieces made from repurposed rag house garments, deadstock and vintage finds. Standout items include a pair of denim shorts repurposed from Mother denim, a pair of board shorts crafted from vintage Hawaiian shirts, and a Hawaiian shirt handcrafted from two vintage shirts.
Beachy T-shirts, lightweight pants, miniskirts and an upcycled beach bag round out the collection.
“With this second collaboration, we wanted to honor Carolyn’s passion for surf culture and embrace her commitment to protecting our waters,” said Tim Kaeding, Mother creative director and co-founder. “We are grateful to be able to support the Save The Waves Coalition in its mission to protect surf ecosystems. After all, summer wouldn’t be the same without the beach.”
The collection will be available online and retails for $125-$350. Through the partnership, Mother is contributing $50,000 to the Save the Wave Coalition, an international nonprofit organization that aims to protect 1,000 surf ecosystems worldwide by 2030.
Surf’s Up marks the third iteration of the brand’s upcycled denim initiative, “60% Mother,” which debuted in February 2021 with a collection of 21 utilitarian-inspired garments and accessories made from overstocked and damaged fabrics as well as vintage pieces.
The second collection from 60% Mother was its “Homegrown” range with Murphy. The 14-piece capsule transformed vintage, deadstock and Mother’s own damaged goods and overstock into jackets, dresses, overdyed T-shirts and more. Along with that range, Mother donated $50,000 to the environmental organization Sierra Club to directly support its 30×30 initiative which aims to protect 30 percent of U.S. lands and waters by 2030.
