Mother Denim is recreating its So-Cal cool denim for men. The Los Angeles-based premium denim label, which launched women’s denim in 2010, introduced its first men’s collection for Spring/Summer 2018.
The men’s collection includes hallmarks of the brand, like T-shirts with witty sayings, as well as silhouettes based on jeans that Mother Denim creative director Tom Kaeding has designed for himself.
Fashion’s movement toward gender fluidity led to the development of the men’s collection. The brand has experimented with unisex pieces in capsule collections before and knew that men purchased jeans from the women’s collection.
“We didn’t have any plans to start men’s, but we did something in women’s a few years ago called Mother Superior. That was our take on the menswear trends that are happening in womenswear—vintage-y men’s fits,” he told Cool Hunting. “Because I work on my own clothes, I had all the fits. It hit me one day, ‘Why don’t I take these two ideas and combine them? It would be an easy and fun way to do a men’s line.’”
The 10-piece men’s collection includes three silhouettes: a midrise slim jean, a tapered cut, and a skinny the brand describes as “on the slim end of the spectrum for a tailored look.” Jeans, made with Italian and Japanese denim, are offered in light and dark vintage washes, as well as some seasonal whites. A boxy fit jean jacket is done with double racer stripes on the sleeve and a classic snap down cowboy shirt is made with lightweight denim for layering.
The collection is rounded out by a range of 100 percent Supima cotton T-shirts, an embroidered hoodie and collegiate track suit. The line retails for $85 for tees to $325 for denim jackets.