Mother is giving new meaning to the phrase “looking like a snack.”
The popular pickup line can also be used to describe “Snacks!,” the Los Angeles-based denim brand’s latest collection of jeans that feature ’80s and ’90s denim influences, including the decades’ signature rigid composition and voluminous shapes.
All jeans are made from 100 percent cotton to provide both sustainable and authentic elements, and include eclectic “snack time” details like pretzel-detailed buttons, candy color-coated rivets and back patches made from pineapple leaves.
Playful names describe the seven loose denim silhouettes. The collection includes the Twizzy Skimp, a high-rise tapered jean; the Fun Dip Puddle, a wide-leg jean with an intentionally longer inseam; the Yummy Puddle, a baggy jean with a long inseam; the Pleated Fun Dip Puddle, a variation of the baggy with front pleats; the Pleated Fun Dip Shorts, a warm-weather take on the style; the Fun Dip Utility Puddle, a wide-leg carpenter pant.
Styles are available in three washes—light, medium and dark—that emphasize silhouette over all else.
“Being a brand rooted in nostalgia, this collection reimagines the fits of the ’80s and ’90s for a new generation,” said Tim Kaeding, Mother Denim creative director and co-founder. “For Snacks!, we were playing with proportions and bigger jeans in general. It is more objective and about how you want to wear it.”
The 100 percent cotton fabrications lend well to the brand’s emphasis on sustainability and penchant for dropping small capsule collections featuring eco-friendlier denim. In 2021, it introduced “60% Mother,” its first-ever capsule collection produced with pre- and post-consumer waste and handmade in L.A., and “Homegrown,” a collection that transformed vintage finds, rag house deadstock and Mother’s own damaged goods and overstock into jackets, dresses, overdyed T-shirts and more.
The appeal of Snacks! traverses generations, as millennial and Gen X consumers revel in the nostalgia of the decades that defined their youth, and Gen Z experiences them for the first time. In a presentation of top trends guiding fashion through 2023, denim consultant and Denim Dudes founder Amy Leverton pointed to the ’80s revival as a central driver of the “joie de vivre” aesthetic marked by playful colors and voluminous silhouettes. The ’90s are also a favorite style influence for Gen Zers who channel the decade with their own twist of looser fits and gender neutrality.
The Snacks! collection is available now in stores and online, with prices ranging from $198-$228.
