It took 14 prototypes for Mott & Bow to land on the perfect men’s shirt. The direct-to-consumer brand announced Wednesday that it is expanding its repertoire to include denim shirts for men.
The company, which launched in 2014 with men’s jeans, only expanding to women’s jeans last year, debuted the two men’s styles of shirts on its website.
Shirts come in two silhouettes, slim button down and slim semi-spread collar, and in two fabrics sourced from Italian mill Albiate. The Wythe fabric features a black weft with heavier weight denim and a 60s two-ply Italian yarn, while the Graham fabric uses a lighter denim fabric with 80s two-ply Italian yarn.
Mott & Bow is giving Untuckit a run for its money by highlighting that the shirts are the perfect length to be worn untucked, the premise that Untuckit has based its business on.
Shirts are offered in light blue, medium blue and dark blue and retail for $95-$105.